We make complicated Advocacy and Communication Messages understandable and relevant to your most important audiences.

  • Catawba Chamber President Lindsey Keisler, NC Labor Secretary Josh Stein, Lumin President Brian Francis standing together

    Advocacy Consulting

    Lumin Strategies provides effective solutions for your organization’s advocacy efforts. We help our clients shape the decisions of elected officials. We achieve this through agenda-setting, enhanced monitoring and reporting, and facilitating government relations. Through these advocacy efforts, you will achieve the strategic objectives you desire.

  • Advocacy Framework Logo

    Advocacy Framework

    Does your membership organization want to create an advocacy program but you don’t know how? If you are not the voice of your membership in the public arena, your membership has no voice. Advocacy framework is our online training program that provides the instruction, coaching, templates and scripts you need to build an effective advocacy program with just one hour per week.

  • Lumin President Brian Francis standing at a lecturn

    Strategic Communications

    Effective communication can make you stand out and achieve the results you desire. That is why Lumin Strategies believes that communication is essential. Our services include strategic consulting and content creation. Effective communication is the building block of success for any organization, and we can help you achieve this.

Meet Our President and CEO, Brian Francis

Brian Francis frames the conversation to help his clients achieve their desired results. In 2016, he founded Lumin Strategies (originally Francis Consulting Services), a strategic communications firm specializing in working at the intersection of business and public policy. That work includes assisting both governments and businesses achieve their goals by shaping their message. He works with Chambers of Commerce to help them more effectively be the voice for business in their community.

Our Clients

Lumin Strategies has built a unique and diverse clientele over the past few years. From working with small business owners to Fortune 10 corporations, We focus on an intersection of business and government. Lumin Strategies offers various skills and talents to help you achieve your communication goals.

  • “As I mentioned on election night, this was the most well-run campaign in which I participated… Thank you for your leadership.”

    Maggie Akers
    Campaign Volunteer, Charlotte Mecklenburg Schools
    See Case Study

  • “I am so grateful for you taking us on as a client. I could not have imagined the road we would have to travel following our November 8th experience. Thank you very, very much!”

    Deborah Craig-Ray
    Deputy County Manager (Durham County)
    See Case Study

  • "Lumin Strategies built an advocacy program for our chamber that creates value for our members and improves the policy climate for all businesses."

    Barbi Jones
    Executive Director, The Chamber - Leading Business in Cabarrus
    See Case Study